Sales Director.
Newcastle upon Tyne/Scotland, UK (Hybrid)
TDS is a growing software consultancy of 200+ passionate engineers, designers, and strategists. We specialise in delivering high-quality, scalable, and innovative software solutions — with particular depth in software engineering, quality engineering, and strategic AI. As we continue to expand, we are seeking an exceptional Sales Director to drive new logo acquisition and shape the next chapter of TDS’s commercial growth.
This is a hybrid role – your time will be split between working from home, TDS offices, visiting client sites and international travel.
To apply, please send a copy of your CV over to careers@testdrivensolutions.co.uk.
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This is a high-impact, individual contributor role reporting directly into the CEO. You will own the end-to-end new business sales cycle, from identifying and engaging target organisations through to closing complex, high-value engagements. You will not be managing a team in the first instance; your focus is singular: landing new logos and winning meaningful contracts for TDS.
You will be selling at the senior-most level, engaging with C-Suite and Board-level stakeholders, and leading the pursuit of complex, high-value engagements. This is a role for a proven closer who understands the nuance of selling bespoke technology consultancy: someone who can credibly articulate TDS’s engineering pedigree and AI capabilities, and translate that into compelling commercial propositions for enterprise clients.
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New Logo Acquisition
Own and drive the identification, pursuit, and closing of net-new client relationships. This is not an account management role; your primary mandate is winning business TDS does not yet have.Market & Sector Mapping
Identify high-potential target organisations and sectors where TDS’s software engineering and AI capabilities represent a compelling proposition, and build a structured, data-informed pipeline.Executive Engagement
Build relationships at C-Suite and Board level, acting as a trusted advisor who helps senior stakeholders align their technology investment strategies with tangible business outcomes.Consultative Selling
Lead complex, multi-stakeholder sales cycles with confidence, shaping client narratives, orchestrating bid responses, and negotiating MSAs, SoWs, and commercial terms.Proposal & Bid Leadership
Drive the creation of compelling proposals and pitches, working alongside TDS technical leaders, Heads of Practice, and delivery SMEs to bring the right expertise to the table at the right time.GTM Contribution
Contribute to TDS’s go-to-market thinking, bringing market intelligence, competitor awareness, and client insight back into the business to sharpen our positioning and service offerings.CRM & Pipeline Hygiene
Maintain an accurate, well-managed pipeline with disciplined use of CRM tooling, ensuring the CEO and senior leadership team have clear visibility of progression and forecast. -
10+ years of experience selling technology consultancy services, with a demonstrable track record of closing high-value, complex deals within software engineering, digital transformation, or strategic AI environments
Experience selling for a recognised technology consultancy, ideally one with strong software engineering and/or AI engineering heritage
A genuine hunter mentality: energised by the pursuit of new business with a proven ability to open doors and convert opportunities at senior levels
Credibility and gravitas with C-Suite and Board-level stakeholders, able to hold your own in strategic conversations about technology investment and business transformation
Deep understanding of complex, consultative sales cycles including RFP responses, multi-stakeholder negotiations, and commercial structuring
Commercially sharp, with a clear understanding of consultancy pricing models, margin dynamics, and fee structures
Proficiency with modern prospecting tools including LinkedIn Sales Navigator, CRM platforms, and outreach tooling
Based anywhere in the UK, with a willingness to travel nationally and internationally
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A pivotal, high-autonomy role with direct access to the CEO and the opportunity to shape TDS’s commercial future
Strong delivery credentials and an exciting portfolio of AI and engineering capability to take to market
A culture that values commercial ambition alongside technical excellence: you will be supported, not micromanaged
Competitive base salary with an uncapped commission structure tied to new logo performance
The chance to work with a passionate, high-quality team of engineers and strategists who deliver work they’re proud of
National and international travel, including our European hub in Poland
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Successful applicants to this role will receive the following benefits;
25 days holiday + Bank Holidays (English)
Extra days holiday for 4 & 5 years service
Remote work and flexible working hours
Contributory pension scheme
Discretionary Bonus Scheme
BUPA private Health & Dental Care
Perkbox
Cycle to Work Scheme (Via Halfords)
Office located in Newcastle city centre/Edinburgh Haymarket
Macbook Pro or Windows Machine
Monthly social events
Company away weekend
TDS Merchandise
Tech & Home scheme
To find out more about working at TDS, head to our Careers page.
Want to work with us?
Get in touch today.